PROJECT AIM- Create a compelling window activation experience that enhances the lifestyle appeal of the Adidas Forum and Superstar shoes, connecting their basketball heritage with contemporary culture and style.
PROJECT OBJECTIVES
Increase Sales:
- Drive sales by elevating the desirability of the Forum and Superstar models through engaging and visually appealing in-store and app experiences.
Cultural Integration:
- Use the Forum and Superstar shoes as symbols to invite consumers into a broader cultural narrative, underscoring the idea of clothing and footwear as elements of personal identity and community membership.
Engagement Enhancement:
- Develop interactive elements to foster a deeper connection between the products and their cultural significance, encouraging both in-store and digital engagement.
TOKEN UTILITIES
In-Store Integration:
-Customers receive physical tokens upon purchasing Adidas Forum or Superstar sneakers.
-These tokens serve as keys to unlock a series of interactive experiences.
Experiential Engagement:
-Tokens allow access to exclusive in-store activations, external events, and digital experiences, enhancing the customer's interaction with the brand across multiple platforms.
Digital Access:
- Tokens will be linked to the digital app that extends the interactive experience online, offering exclusive digital content.
PRODUCT FEATURES
Digital Access Tokens:
- Receive tokens with each purchase of Adidas Forum or Superstar sneakers, unlocking exclusive access to basketball events across Canada.
Embedded Cultural Insights:
- Explore historical and significant facts about the sneakers directly within the app, enhancing connection and knowledge about Adidas products.
Premium Invites:
- Gain access to special Adidas events through an integrated premium email invitation system, exclusive to token holders.
IN-STORE GAMIFIED EXPERIENCES
Shoebox Time Machine:
- Experience a unique photo opportunity with a creatively designed shoebox setup that encourages customers to share their moments online.
- This interaction also includes immersive displays or VR setups that highlight key moments in basketball history, enhancing the sense of adventure and nostalgia.
Interactive Token-Based Activities:
- Utilize physical tokens to access a variety of engaging in-store games such as vending machines that offer exclusive products that echo Adidas’ sports legacy.
WINDOW INSTALATION VARIATONS
Enhance Visual Impact:
-Designed to boost the aesthetic appeal of Adidas stores.
Engage Customers:
- Options range from immersive 3D interactions to simple graphic displays.
Brand Essence:
-Each setup captures the Adidas spirit.
Budget-Friendly:
-Tailored to fit different budgetary needs.
CAMPAIGN FLOW
Engagement Initiatives:
- Video Content, Window Displays, Social Media: Attract customer interest and direct them to stores.
In-Store Experience:
- Token Interactions: Engage customers with physical tokens that enhance the shopping experience.
Purchase Incentive:
- Shoe Purchase: Customers buy shoes influenced by initial engagement and in-store interactions.
Value Addition:
- NFT Token Collection: Customers receive an NFT token post-purchase, offering exclusive access to special events and content.