Transforming Ideas

Creative UX design strategies for social impact
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Meet Fife Ashley-Dejo

UX Designer | Creative | Data Analyst
He is an industrial design graduate with a strong foundation in UI/UX design and data analytics.
As a design strategist at heart, Fife loves diving into research to shape and execute brand visions. His passion for overall creativity, led him to co-founding a creative agency (House of Kaleidos), thus allowing him think beyond the typical design process and producing top-quality content.
House of Kaleidos has been running for a little over a year and has began to build traction thus providing a consistent creative outlet for him.
Fife thrives when working with diverse clients, coming up with innovative concepts that blend strategic thinking with creativity. These experiences have equipped him to bring meaningful and impactful solutions to the table.

Portfolio Work

PC EXPRESS APP
-Project Manager -Technology intergration Specialist
HIVE MIND LEARNING APP
-Product Strategy-UI UX Design-Interaction Design
HXOUSE X ADIDAS
-UI/UX Design-Marketing Strategist-Service Design-Product Management

Why Choose Ashley's Concepts

His work showcases a unique blend of strategic thinking, creativity, and technical skills that enables me to deliver high-quality results consistently.
  • Improve user satisfaction
  • Increase engagement
  • Diverse Skill Set
  • Creative Vision and Direction Vision and Direction\
  • Project Management and Execution
  • Customized User Experiences
  • Collaborative Spirit
  • Technical Proficiency Technical Proficiency

Our Process

My design approach integrates deep research with creative innovation. Each project begins with a solid understanding of the user and market, followed by the development of thoughtful, user-centric designs.
Step 1
Research and Discovery
In-depth research, gathering insights about the user, market trends, and the project's broader context.
Step 2
Ideation and Conceptualization
Brainstorming & Mindmapping, leveraging my creativity to sketch out concepts and ensure users needs are met
Step 3
Design and Prototyping
Prototypingconcepts to iterate quickly and refine the product’s functionality and aesthetics.
Step 4
Finalization and Implementation
Once the design meets both user needs and project objectives, you finalize the details, prepare design specifications, and guide the project through to implementation
Step 5
Review and Iteration
Review the project outcomes, measuring success against initial goals and user feedback.
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Location
38 Dan Leckie Way, Toronto, Ontatio, M5V2V6
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